KLOTA launches free AI visibility analysis for e-commerce sites

The Borås digital marketing agency has released a free tool that checks how online stores appear in AI services like ChatGPT, Perplexity, Claude and Google AI Overviews. KLOTA says the beta product tests technical access, readability and whether a store is actually cited in AI shopping answers.

Why it matters: - AI-powered search is changing how shoppers discover products and brands. - KLOTA’s new analysis is designed to show whether an e-commerce site can be read, understood and named by AI tools that influence buying decisions. - The tool is free and open to anyone in beta, which could make AI visibility testing more accessible for smaller retailers.

What happened: - KLOTA AB launched AI-Synlighetsanalysen, a free tool for measuring how an online store is perceived by AI services such as ChatGPT, Perplexity, Claude and Google AI Overviews. - The tool checks 17 AI robots one by one, measures JavaScript-dependent content and tests whether a store is actually mentioned when a buying question is asked. - The launch comes from KLOTA’s office in Borås, Sweden. - The tool is available at More information.

The details: - The analysis answers three questions in sequence: whether AI services can technically access the site, whether they can interpret what they find, and whether the store is mentioned in response to a purchase-related query. - The report produces two scores from 0 to 100: one for a single page and one for the full domain. - Each subscore is shown separately. - KLOTA says the tool compares what each bot signature receives against what a normal browser gets, rather than relying only on robots.txt. - Eight bots are treated as real-time retrieval systems: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, Claude-SearchBot, Claude-User, Googlebot and Bingbot. - Nine bots are listed as training-oriented crawlers: GPTBot, ClaudeBot, Google-Extended, CCBot, Applebot-Extended, meta-externalagent, Amazonbot, Bytespider and cohere-ai. - KLOTA says the first group determines whether a store can be mentioned today, while the second group shapes what models may know in the future. - The page analysis checks how much of a page’s text is present in HTML without JavaScript running. - The review also scans meta robots and X-Robots-Tag directives, heading structure, heading-level jumps, lists, tables, title length, schema types, contact details and whether the content shows a last-updated date. - The system automatically identifies industry and page type, then adjusts scoring so a homepage is not judged the same way as a category page or product page. - The report also includes sitemap size and age, language attributes, LIX readability score and server response time. - The citation test asks three purchase-related questions in a store’s category using an AI tool with web search enabled, without naming the store. - For each question, the report shows the outcome, a verbatim excerpt from the AI response and a list of competitors that appeared. - The report ends with three prioritized actions tied to the score block they would improve and the current level they are meant to lift.

Between the lines: - KLOTA is positioning the product against common AI visibility tools that score sites with a language model judgment. - Anders "AndersIvar" Karlsson, KLOTA’s founder and CEO, says many competing tools give unstable results because repeated tests can produce different scores. - Karlsson says KLOTA rebuilt its first version after finding that parts of the scoring gave free points to every tested site regardless of whether the site was cited. - The company is trying to separate stable technical signals from the less predictable citation test. - KLOTA says many stores can be crawled but still fail to get mentioned because the content lacks clear signals about the sender, credibility and external trust markers such as customer reviews. - That suggests visibility in AI search may depend as much on trust signals and entity clarity as on basic crawlability.

What's next: - KLOTA says the tool is currently free, open to everyone and in beta. - The company’s report-based approach could push users toward technical fixes and trust-building signals rather than broad SEO changes alone. - The product page and company site remain available for more information: The company's announcement.

The bottom line: - KLOTA is betting that e-commerce brands will need a measurable way to track whether AI systems can find, understand and recommend them before shoppers do.